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Homeowner’s Guide to Selling a Home in California

Thinking of selling a home in California? If so, you’ve picked the right time: many homes are selling $100,000 or more above their asking price.

As great as this bull market is for sellers, though, it doesn’t mean your home will sell on its own. If you want to get a good price, you still need to do your research, market the home, negotiate with buyers, and so on.

Need some help with the home selling process? This five-step guide will get you started on the right path!

Find a Realtor

Step one: hire a local realtor to help you sell your home. The best realtors know what the local clients want and where to reach them. They’ll offer guidance every step of the way, from the listing through closing.

Hiring a California real estate agent is particularly helpful when pricing your home. Good realtors will use comparative market analysis (CMA) and years of experience to make the most of your earning potential.

Craft Your Listing

Creating an attractive listing will help you stand out from the competition. For example, make sure to invest in professional photos. Along with your realtor, pick the photos that present your house in a memorable light.

Another thing you should always do is market to the local audience. Let the potential buyers know what’s great about your particular house and the neighborhood. Use bulleted lists to convey the necessary information.

Market the Home

When it comes to how to sell a home in California, marketing is everything. Your agent will take most of these responsibilities, but you can contribute. Use social media to create a buzz about your listing.

During an open house or showing, it’s best to get out of the way. Again, convincing buyers to put up an offer is best suited for an agent. What you can do is focus on keeping the house clean and decluttered.

Negotiate the Price

When you put up a California home for sale, there’s no reason to jump on the first offer. Wait for a few offers to roll in, then negotiate with the best one. Going back and forth with counteroffers is a big part of the process.

If a buyer doesn’t want to negotiate on the price, focus on the other aspects of the sale. For instance, you may want to make fewer repair concessions or have the buyer pay your closing costs.

Close the Deal

Once you and the buyer are both happy with the offer, you’ll sign a purchase agreement. At this point, the buyer will likely invest in a home appraisal. If they uncover a major issue, expect further negotiations.

If the appraisal goes well, all that’s left is to close the deal. This involves signing the necessary paperwork and paying the final closing costs. Your realtor can ensure you’ve done everything on your end.

More on Selling a Home in California

The bottom line: selling a home in California is far from a simple task. If you go it alone, there’s a good chance your house will stay on the market for a while. Follow this guide to prevent that from happening!

Looking for professional help with selling a house in California? Our experienced real estate agents can help you make this happen! Contact us here to learn more about what we can do for you.